F --The Lone Ranger probably has little brand recognition among people under 50, and arguably under 60 (the last LR movie was 30+ years ago, it didn't do great shakes at the time, and a later TV series came and went swiftly). L -- The jokey western thing didn't work so well with WILD WILD WEST and JONAH HEX. O --The Johnny Depp tide ebbed after the second PIRATES movie, once the Keith Richards-persona gimmick ran its course; judging from the DARK SHADOWS box office,Depp's name isn't enough to guarantee success. P -- $250M gets into JOHN CARTER territory where you need a big payback fast to offset big expense and critical apathy.Put it all together and it spells ....
I'm with Fred. This has disaster written all over it.
Not a penny wasted, I'm sure!
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